Are You Ready For Google’s Newest Update?

I hope so, because it is going to be a big one.

I don’t want to bore you with search engine optimization geek talk, so I’ll do my best to explain in a nutshell.

More than 60% of internet traffic comes from searches made on mobile devices such as phones and tablets.  Yes, that’s sixty percent of all internet traffic.

So Why Is This Important?

It’s simple.  If your website is not optimized to be mobile friendly, chances are good that when someone searches for a keyword that you are currently ranking for, they will not find you when doing a search from a mobile device after April 21st, 2015. Your rankings will be replaced with a website that is mobile friendly.

How Do I Know If My Website Is Mobile Friendly?

It’s pretty simple really.  Google gave us an easy way to find out.  Enter your URL here, and within seconds Google will analyze your site, and give you one of two results: that your site is mobile friendly, or not mobile friendly.

Here is an image of what you may or may not see when  you check your own website:

Google mobile friendly test

This website is safe from being affected by the Google Mobile Update. You may want to check yours to make sure that you will not be losing rankings and traffic come April 21st.

How To Know If Your Competitors Are Going To Lose Rankings?

There is another way to check for mobile friendly sites, rather than entering each URL.  Simply go to a mobile device, and do a search using Google Chrome. For example, let’s say you are looking for a Cleveland SEO Expert. Type this phrase into Google Chrome, and look for the sites that have “mobile-friendly” under the URL.  Here is an image of what you will see:

google mobile search

You can see that the #1 listing for the term “Cleveland SEO Expert” is not mobile friendly – and they are SEO Experts!  If they do not create a mobile friendly site by April 21st, I am afraid they are going to be losing their rankings, and along with that, their traffic!

I also thought it was interesting that the Facebook listing is not optimized for Google.  These will also be pushed off the first page when the update hits.

Don’t let this happen to your site, and your business.  Visit today, and let’s get your site mobile optimized so you can keep your rankings, or even increase them.

court appointed attorneyThe chance of getting the best defense with a court-appointed attorney is generally pretty low.  This is not because they do not have a good education, or are not intelligent enough to represent you, it is simply because their work-load does not allow them the ability to focus on your case in the way that it deserves.

Finding a court appointed lawyer with a light case-load is possible, but not likely. Many public defenders in Akron alone have over 200 cases that they are responsible for. Keep in mind that these attorneys are not paid well, and are over-worked.  The American Bar Association advises that one full time attorney should not handle more than 100 cases.

Another thing to keep in mind is that a court appointed attorney may not have experience in the type of charge(s) that you have been accused of. The last thing you want is an attorney without the ability to identify any weaknesses in the prosecutions case, or in your arrest. This can result in greater sentencing, and little room for negotiation.

You are not alone in questioning whether you should move ahead with a court-appointed lawyer, or arrange for a criminal defense attorney who has the knowledge and resources to give you the best defense possible. A criminal defense attorney has their reputation on the line, which is a great motivator to win a case.

Finding a law office that will communicate with you, and who has the resources to dig deeper into the charges is going to make or break your defense. See below for information on finding an Akron criminal defense attorney that will provide a free consultation to review your charges:

Akron Criminal Defense Attorneys

A criminal defense attorney working in their own practice can handle their cases more efficiently, as they have access to legal assistants who can assist with investigating and researching for your defense. Because of their experience, they know where to look for information, and they know the questions to ask.

Akron defenseTheir expertise is ultimately your sentence, so hiring a private criminal defense attorney should not be a question, but a solution.

Going with a public defender is like playing the lottery with your life and freedom. You deserve the best defense, so the time is now to go out and get it.

It is rare that you hear of a criminal defense case being published in the media with a successful outcome when the representing attorney was court-appointed.

Please don’t get me wrong, our Akron court-appointed attorneys do work very hard, however, they are working very hard on too many cases at once, and yours may get lost in the mix.


Not All Distractions Are Bad

The top reason for a successful weight loss plan is motivation. If this element is missing, you are failing before you even begin. Here are a few fitness tips that can help you get motivated, and stay motivated.

Have you ever noticed how a baby will begin dancing when he or she hears music? dancing babyIt’s almost like it’s in our blood. When music plays, we automatically begin moving. Whether it be your arms, legs, or moving your head to the beat, listening to your favorite song is a great way to keep yourself moving. The beat of the music will push you through a workout and keep your whole body moving with the rhythm.

Ask your friends to come exercise with you. When you can convince yourself that exercise is an excellent way to socialize, you will begin to look at the idea of exercise in a new light. Time will pass quicker, and you will enjoy exercising more.

Interactive Fitness Games Can Be Excellent Supplements To Your Current Workout Regime

There are tons of them out there, but one of my favorites is doing Just Dance for the Wii. This also gives me quality time with my daughter who loves to see me make a fool of myself. Having fun as you exercise will make you forget that you are tired.

Be sure that the exercise attire you buy is figure flattering. You’ll automatically feel better about yourself and more motivated. There is a large selection of types and colors when it comes to fitness clothing. This makes it easy to pick a great outfit, and will also keep you motivated to get in shape.

Doing the same routine day after day will get boring after a while. If you are bored with your exercise routine, then you will start trying to avoid it. That is a sure-fire path to failure. Make sure you change up your routine every once in a while. Following this advice will help you appreciate the benefits of exercise and help you maintain a healthy fitness routine and lifestyle.

Reward Yourself For Small Accomplishments

yoga attireSetting rewards for attaining your fitness goals can be a great source of motivation. Your reward can be something simple like getting a manicure or buying a new outfit. Just make it something that you will really want, and one that will motivate you to keep moving forward.

This reward is not meant for you to break the bank though. Maybe a new pair of yoga pants or sports bra.

Exercising can be exciting. There is no need to make it a chore. There are many different ways to get the exercise you need. Begin your new workout routine by following this advice, and then create your own unique motivators.

If you hope to stop smoking, you need to have a personal desire to quit. There are so many benefits when you do quit smoking. All it takes is a few good reasons to convince yourself that your efforts will be worthwhile. You can improve the health of you and your loved ones, spend far less money, lower your chances of getting lung cancer, and just look and feel a whole lot better. Because of this, you should put the following tips to use to realize those benefits.

Glass of WaterIf you must smoke a cigarette, try to do something productive at quitting smoking first. Exercising such as a short walk, or having a glass of something healthy an be an effective way to put off the nicotine craving. If you get into the habit of doing this before every cigarette, eventually, you may be able to skip that cigarette.

To Quit Cold Turkey, Or Not To?

You need to make your smoking cessation as easy as you can. Do not ever try to quit cold turkey. 95% of the time, people who try to quit smoking using the cold turkey method will begin smoking again shortly after trying to quit.

Nicotine is very, very addictive, try using some medication, therapy, or the nicotine patch. This will help you to get through the early stages of withdrawal, and will make it easier to quit smoking.

TIP! Don’t rush into quitting. Take it day-by-day.

Hypnosis is an effective tool to use when you quit smoking. Many smokers have had a good success rate with the help of a licensed hypnotist. A hypnotist has the ability to plant strong and permanent suggestions in your subconscious. Once you come out of the trance, the desire to smoke will not be as strong. This means you will be closer to quitting successfully.

There are smoking cessation products specifically made to help you quit smoking gradually, as quitting cold turkey for many is not an option. Many can be found at your local drug store, and include nicotine patches and gum. One of the more successful products, which has not yet been approved as a smoking cessation device are electronic cigarettes. All of these will give your body nicotine, which helps to reduce many of the symptoms of withdrawal.

The first step toward quitting smoking is the ability to commit yourself to the cause. Most people who quit do so because of a lack of willpower. You could stay committed by remembering the reasons on why you wanted to stop smoking initially.

Exercising Can Lead To A Successful Win

Plan on using exercise as you quit smoking, not just for the added health perks, but to distract yourself from the desire to smoke. Just getting moving will help you defeat your stress. If you are currently not in the best of shape, begin with short walks or an easy routine and build up from there. Don’t exercise without consulting your physician about what are safe and appropriate exercises for you.

TIP! If you are trying to stop smoking, see to it that you have plenty of rest. Going to bed early will help to reduce the cravings.

Talk to your doctor if you plan to quit smoking. Your doctor has access to quit-smoking resources that you don’t. Furthermore, if the doctor believes it to be in your best interest, they may prescribe medication that aids in your effort.

Reward yourself along the way. Go to a movie after one week that you don’t smoke. When you go an entire month, go to a fancy restaurant you don’t normally go to. After that, slowly build the reward until you’ve reached the point at which you no longer think about smoking.

Have a plan for effective stress management to counteract the effects of nicotine withdrawal. This can mean going to the gym at moments when you tend to experience cravings, or starting a hobby or even having a regular massage schedule. When you have some free time, have pleasant distractions around you, such as reading an excellent book, talking with your friends, or playing new games.

You might want to look into therapy to help with nicotine replacement. Nicotine withdrawal will most likely make you feel a bit irritable, even depressed at times.  A smoking cessation device should help to reduce temptation. Studies show that nicotine gum, lozenges or patches can increase people’s success when quitting. Smoking cessation products cannot be used if you are still smoking. Disposable electronic cigarettes however can be used to supplement your smoking, and can be used when still smoking traditional cigarettes.

TIP! Stop for your family. Secondhand smoke can be just as harmful to those around you.

Start by cutting back on your smoking. It’s the first step to the road of not smoking at all. Try to change your smoking routine so that your mind can begin to accept it. If you do light up, try to just take a couple of hits from your cigarette, and put it out.

Look for opportunities to incorporate exercise into your daily routine. Almost immediately after you have quit smoking, you will notice your breathing is better, and this will allow for you to exercise a bit more, which will help you with the withdrawal symptoms. Additionally, you can eliminate any weight issues, which serves as an added benefit of exercising. While the endorphins released will not produce comparable effects to nicotine, it will certainly make it easier to battle withdrawals.

Make It A Positive Instead Of Thinking Of The Negative

Frame quitting smoking as something you are doing for yourself, rather than to yourself. When you view quitting in a positive light, it becomes easier to stay on task and quit sooner. Keep in mind how beneficial it is going to be to your health and quality of life, and that there are far more reasons to quit than to keep smoking. You will find your motivations and have every reason to quit immediately.

The first step to quit smoking is just to simply stop. Instead of setting a deadline that you can keep pushing back, quit today. Just stop smoking and do not ever start again. This method can appear to be extremely difficult. It is really the best way, over the long term.

Quit SmokingQuitting smoking takes a solid, lifetime commitment. Keep a list of your strongest motivations and refer to it often.  Always keep in mind that whatever method you choose to quit smoking is not going to make it easy.

It is going to be a fight, but as long as  you’re fighting to win, the end result will be well worth it.

Roofing Contractor Akron OhioThe roof is one of the most important components of a home. Why? Because it protects you from extreme weather conditions. In addition to that, the roof can contribute to the aesthetics of a home.

Unfortunately, the majority of Akron homeowners have no idea about the condition of their roof. With the type of weather that we have here in Akron, Ohio, your roof takes a beating. It is therefore paramount for to understand the importance of roof restoration and be in a position to know when it is time to contact a professional.

Importance of Roof Restoration

Roof restoration is important in a number of ways.

  1. Prompt repair of the roof saves on expenses that would be necessary if the roof continued to deteriorate. In this regard, the earlier you diagnose a roof problem, the better the solution, and consequently the less the expenses.
  2. Some types of roof damages can weaken the entire house. This is a matter of concern because of the risks associated with living in such houses. A total collapse of the roof may mean death or injury to the home dwellers. Similarly, such negligence may not be taken lightly by building inspectors. By extension, roof accidents may lead to litigation cases as well as heavy expenses due to compensation claims that follow thereafter.
  3. Roof restoration increases the value of the home. This is most appropriate to home owners who are contemplating selling their house in the future. In fact, potential buyers are very particular about the maintenance of the roof. A poorly maintained roof can translate to more difficulty in finding a buyer.
  4. A leaky roof can allow water to enter your home. This can be inconveniencing to the family members. For example, it is not uncommon for homeowners to experience raindrops. This can be inconveniencing if not annoying. Similarly, water may lead to the formation of mold and or bug infestation. This can be a source of health hazards to the family members. Moreover, such incidences give the visitors a bad impression of home dwellers.

When To Contact an Expert

Detecting a roof problem is not an easy thing. It requires carrying out keen observations regarding the behaviors of the roof. This cannot be done by narrow and shallow restoration. Another obstacle is determining the extent of the problem. Nevertheless, there are a number of tips that can help you identify if you need roof restoration. They are based on two main aspects, outdoor and indoor roof restoration.

On one hand, outdoor roof restoration involves the use of binoculars or an unobstructed viewing point. It entails identifying ceiling spots (caused by leaks in the roof), damaged flashing,missing shingles, algae growth, curling, blistering, missing granules, buckling, and the rotting of the roof.

On the other hand, an indoor roof inspection entails inspecting sagging decking, leaking in the attic, leaking or water damage, and outside light being seen through the roof.

Most of the time, it is wise to hire a roofing contractor for this type of inspection.


The role played by a roof can never be underestimated. In addition to safety, the appearance of the home itself is greatly enhanced by the roof. Having said that, home owners should take an initiative to inspect the roof and contact an Akron roofing company when needed. Factors to be considered in this undertaking are the cost of the roof restoration as well as the type of materials to be used for roof restoration. Overall, proper maintenance of a home is indispensable.

A girl cannot have enough shoes.

Women of all ages essentially drool over diamonds, but with shoes is it a different story? If serious research was conducted, one can be quite sure that shoes will give the sparkly stones a stiff competition.

With high street fashion brands bringing out one stunning design after another, and the rest of the world following suit, one is sure spoiled for choice.

Popular Trends on Women’s Heels

If trends are anything to go by, then slingback heels are a rage in the fashion world. Dominating the fashion scene is this elegant design which is basically a shoe that is not completely covered at the heel, but has a strap which holds the shoes in place.

Look Out for These Combos Combinations such as nude and pink, pink combined with metallic heels, and pink with navy blue double toned shoes make for a very exciting combination. This design is very practical and can rock a high power breakfast meeting look, or a lazy Sunday afternoon brunch with the girl gang. The brilliant combination of modern yet elegant is a true winner.

With nude color shoes making way for neon colors this year, a fashion buff is sure to have noticed the popularity of orange, ink blue, shocking pink, neon green, and sunny yellow hues amongst the girl brigade. Through the decades there is one color apart from the basic black, brown and white colors which has held its position.

Let’s Talk Favorites, Shall We?

valentino rockstud heels A color which represents everything that is truly feminine and girly which is pink and its variations. And, a pair of pink slingback heels is a must have this season. Designs such as Valentino’s Rockstud two toned pink slingback heels, Guess pink pumps, and Jessica Simpson Astor heels have stolen the show at every ramp this season. Verdict on the Pink Slingback Heels When a certain shoe is worth it, the world will sit up take notice.

In this case each and every variation of slingback heels will be noticed, praised and grabbed. This trend has nailed it with its quirkiness and cuteness. Calling this design edgy would be more appropriate.

With styles varying from dangerously high heels, to flats, to not so high heels, these shoes are definitely refreshing and impeccably stylish. The pink color adds just the right amount of glamor. With straps which are adjustable, this shoe will easily make it to every modern day woman’s dream shoe list. The pink sling back shoes have brought in the much needed change from the neon hues.

The versatility of pink and the practicality of the design will sure capture a spot on every girl’s shopping list. With the festive season setting in and the markets gearing up for the spring collections, this style is sure to hit the stands and be sold out within no time. Apart from being available in various permutations of different brands they look like hot cakes on the online stands as well.

This season buying these to pair them up with jeans, dress or for a party downtown seems like a great idea.

Many business owners in Akron, and other larger cities are a bit reluctant to outsource work, particularly with SEO, as there are so many ways to be taken for a ride, for lack of a better term.

Search engine optimization is not something that is learned overnight, and is certainly not like riding a bike.  It is an ever-revolving world of constant changes. If you do not have the time or resources to keep yourself up-to-date on these changes, all of your hard work could be for nothing.

With that said, not all local SEO firms are out to drain your pocket.  There are many experts out there who know what they are doing, and can get the job done for you without many headaches.

The cost of this type of service varies depending on the product or service that is being offered.  For example, an Akron attorney looking to hire an SEO firm is going to pay a much higher price than an Akron auto body shop.  With that said, there are many ways to go about optimizing a website that are free, however, the time spent learning those tactics is probably not worth it.

Listed Below Are the Pro’s and Con’s to Both Sides of SEO

The Do It Yourself Technique:


  • As I mentioned above, there are many ways to go about optimization that are free.
  • Learning new areas of your business is never a bad thing. It may help you grow with the topic, leading to honing in on skills that you may not even know you have.
  • Having all of the control of making decisions (whether good or bad :) )


  • Taking on the challenge of SEO yourself is going to be extremely time consuming, and may affect other aspects of your business.
  • You will need to rely on the internet for research, which can at times be a haven of misinformation.
  • Performing search engine optimization is not a one-and-done task.  It is an ongoing project that will require constant attention.
  • For small business owners who do not currently operate a website, one will need to be created, which is another area that will require research, and quite a bit of time.  On top of that, a website should be constantly updated for best SEO practices.
  • You will have access to analysis and reports that is normally provided by SEO firms, not to mention having access to the expert. This in itself is a great resource.

Hiring a Local Akron SEO Company:


  • Hiring a contractor for a small business does not always make sense, however, with this type of a project, you can return to your day-to-day duties, and let the experts do the heavy lifting.  Chalk it up to a business expense, and keep on moving.
  • Sometimes, saving money is not the best avenue to take.  Think of it like car repair.  You try something first because you believe it will fix the problem, just to find out that the problem stems deeper, and now you’re sinking more time and money into it. SEO is no different.  You can expect quicker results by letting a firm tackle your SEO. After all, it is their primary job, and what they do day in and day out.  They are not learning as they go, which is very time-consuming.  They can immediately get to work without trying to teach themselves as they go along.
  • Advertising your business online is not the same as advertising in the phone book. You can’t just place an ad, and know that it will be seen.  The search engines are fickle, and with that said, you have to keep up with the changes, or get left behind.  As a business owner, it would require more hours in your day after dealing with your vendors, employees, inventory, etc.

Finding the Right SEO Company For Your Business

The first thing you should do when researching firms is almost obvious:

Search for them just as a potential customer would search for you, including the city and state, and see who is ranked locally, and has a website ranked in the top 1-3 positions on Google.

Here is an example of a local Akron listings page:

Akron Oh Local Listing Page

Why perform a search similar to this? This tells you that they know how to rank not only their Google business page in the local listings, but also their website.

Now obviously you would not be searching for a plumber, this was just an example so that you could perform a similar search using SEO or related keywords.

I would never hire a search engine optimization firm who does not have their own business ranked in Google Maps.  It just makes sense.

If your business has the resources to hire a consultant, by all means, pay the piper, and get your site listed and ranked in the search engines.

Your expenses will be recouped in no time once your business is showing for local results.

As with all things that we consider pros and cons for, this is really a business decision that as a business owner, you must make on  your own.  Just remember that there are several legitimate Akron SEO companies who have honest people doing an honest job.

The company you choose may be large or small, but this is not really an important aspect.  Many optimization experts work on their own, and some even work out of their homes. This should not be a red flag.  If they can get the job done, then by all means, have them get started on your Akron business, and see for yourself how important it is to optimize your website, and get your brand found in the search engines.